What factors must a firm consider when deciding to raise or lower its price? In answering this question think about the content in Chapters 4 and 5 and use a real-world example that helps illustrate your answer.

Answer the following question in 275-300 words. Use the source listed below if available to the writer. If the source is not available to use at least one other source available to the writer for each question. Source: Brickley, J., Smith, C., & Zimmerman, J. (2016). Managerial economics and organizational architecture (6th ed.). New York: […]