What are the biggest obstacles to success for Biopure in the human market? the animal market?

You must read and prepare the case individually, and come prepared to discuss the following Questions: 1)     What is the potential market (in units/in $) for Oxyglobin – at current levels and if there is market expansion? What is the potential market (in units/in $) for human blood substitute? 2)     What are the biggest obstacles to success for […]