Strategic management

Text should refer to following articles. Article 1: Richard Normann, and Rafael Ramirez,. “From Value Chain to Value Constellation: Designing Interactive Strategy” Harvard Business Review, Volume 71, Number 4 (July-August 1993), pp. 65-77. Article 2: Eric Harmon, Scott C. Hensel, and Timothy E. Lukes, “Measuring performance in services”, McKinsey Quarterly, 2006 Number 1. Writing should […]