Identify and list at least 5 strategies for motivating the dealerships as intermediaries. Identify and briefly describe each strategy. Explain the advantages and disadvantages of each strategy.

Task 1: Company S is a new manufacturer entering the motor scooter market with a higher-cost scooter with better fuel economy than that of leading competitors. Its executives, seasoned professionals in the motor scooter industry, intend to distribute their products using existing scooter dealerships as intermediaries. These dealerships have strong loyalties to the competitors’ products […]