How does a company use marketing tools and techniques to create brand awareness and value in the marketplace to influence the customer’s perceptions of the product or service for the specific customer segment(s) being targeted?

How does a company use marketing tools and techniques to create brand awareness and value in the marketplace to influence the customer’s perceptions of the product or service for the specific customer segment(s) being targeted?   Consider the following ideas to include in your answer:   What type of marketing techniques and tools help a […]