Did Netflix underestimate the push-back from their price increase? (External Analysis) Did Netflix underestimate the bad publicity from their new pricing structure? (External Analysis)

We will complete the case on Netflix. This is case #27 in the 14th Edition of the course textbook. You will also have access to Case #28 on Netflix as another source. CASE ABSTRACT:  In 2011 Netflix was the world’s largest online movie rental service. Its subscribers paid to have DVDs delivered to their homes through the […]