Write a report outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion.

Term Project

 

MGT 4478: Managing in a Global Environment

 

Troy University

 

Section Two; Socio-cultural Analysis:

 

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion.  A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

 

Assignment Criteria:

 

Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment.  PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.

 

Please support all recommendations with sound reasoning and research. 

 

Your report needs to include but not limited to:

 

  • Demographic Trends
    • Population growth
    • Age structure & median age
    • Life expectancy
    • Literacy
  • Cultural Analysis
    • Language
    • Customs and Norms
    • Traditions
  • Social Institutions
    • Where does the country lie within Hofstede’s dimensions
    • Family structure
    • Religious structure
    • Labor organizations
  • Informal Trade Barriers
    • Barriers that are created by social and cultural factors
    • Communication styles
    • Negotiating tactics
    • Marketing concerns
    • Ethical concerns
      • Employment practices
      • Human rights
      • Business practices

 

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