Choose one brand:
Park and Ronen, parkeandronen.com
Vineyard Vines, vineyardvines.com
Slow Watches, slow-watches.com/
Match the following products to one PRIZM Market Segment.
Write 50-100 words describing why this Segment would be attracted to the product.
List 3 magazines this Segment reads
List 3 t.v. shows each Segment reads
List 3-5 search phrases these segments would use when browsing online
Write a 50-100 word article you would place with blogs and online media.
Use 50-100 words to describe a 30 second video commercial targeting this segment.