Who would want to buy these products/services, and who would respond to these types of ads?

PROCESS
STEP 1: Watch a one-hour television show, or two 30-minute shows, preferably one of your favorites.

STEP 2: Take notes on SEVEN commercials using the spaces below the line. Don’t try to take notes on all of the commercials in one break, though. Just concentrate on two or three at a time, and take notes on the ads that stand out to you.

STEP 3: Using your notes, write one-and-a-half to two pages, no more, no less, that responds to all seven commercials by answering the following question: “Who is supposed to be watching these ads?”

Base your answer to this question on the types of products advertised and also how they are advertised. Consider tone. Are most of the commercials upbeat? soothing? urgent? playful? Consider appeals. Do they rely heavily on images? humor? sexuality? sound? Who would want to buy these products/services, and who would respond to these types of ads?

STEP 4: Turn in your completed notes AND your typed response on or before the due date above.

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