Determining who will buy your products or service takes research. There are many tools to help determine your target market. One of them gives the marketer a snapshot of the segment’s demographic and psychographic traits and consumer behaviors. It helps answer certain questions about your target segments:
Who are the targets?
Primary Response: Within the Discussion Board area, write 300–400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Visit http://www.claritas.com/MyBestSegments/Default.jsp, and submit your zip code.
List 1 customer segment, and discuss a few of the lifestyle traits associated with it.
Did any of the information surprise you? Why or why not?