What will it take to get ahead or stay ahead?

Log on to www.marketplace6.com
Email: g_mangar@yahoo.com
password

When you log on to the market place, click on decision area, Click on previous quarter which is located on the top left corner to start from Quarter 1.
quarter 1, when you do that click under task list and click on Welcome to market place (read), click on virtual business world (read), overview of activities (read), how to succeed (read), how to use market place (read), getting started read), company name (read) , read everything within quarter one , do not click on final check, wrap up and sign off.
You will want to pay specific details to the Cross cuter which is our Robxio 2.0, and workhorse which is our Digitzy 2.0.
The Robixio 2.0 and Digitzy 2.0 are our brand design name. Therefore when taking a look at, you will want to pay attention to the brand strategy, pricing strategy, advertising strategy and sales channel, that is what you want to focus on and write the paper on.

CLICK the top where it says next quarter to take you to quarter 2.
Quarter 2, click on set up shop (read), read division profitability the other sections under it, click on marketing research and read the sections below it, click and read on goals and strategy and the other sections below it, click and read sales channel and other sections below it, click and read brand design and other sections below it, click and read financial position and other sections below it, then you can click on summary of decisions to read that too.
CLICK the top where it says next quarter to take you to quarter 3
Quarter 3, click on Enter the market and read, click on division profitability and read and also the other sections below it. Click on brand design and read the other sections below it, Click on pricing and read the other sections below it, click on advertising and read the sections below it, click on sales channel and read the sections below it, click on market research and read, click on finance and the other sections below it and read, click on summary of decisions and read.
CLICK the top where it says next quarter to take you to quarter 4

Quarter 4, click on test market results and read, click on performance report and read and also the other sections below it. Click on brand design and read the other sections below it, Click on pricing and read the other sections below it, click on advertising and read the sections below it, click on sales channel and read the sections below it, click on market research and read, click on finance and the other sections below it and read, click on summary of decisions and read.

Once you have read through the simulation this paper requires you to Develop a Marketing Plan to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are?

But this is what you are going to be writing the paper on, marketing strategy for the next year in business (What will it take to get ahead or stay ahead?)
You want to focus and write on these 4 things.
1. Brand strategy
2. Pricing strategy
3. Advertising strategy
4. Sales channel

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