What were some of the key characteristics of Vans’ earliest customers in the 1960s and 1970s? What was the public perception of skateboarding during this era?

Questions to answer to include in the paper: What were some of the key characteristics of Vans’ earliest customers in the 1960s and 1970s? What was the public perception of skateboarding during this era? What was Vans’ competitive advantage during its early days (1960s and 70s)? What was its value proposition to customers? How has […]