You are the chief operations officer (COO) of a Fortune 1000 company, and your company is preparing to implement a major change in standard operating procedures in the next six months. This is an initiative that you have personally spearheaded over the past year and one which you know—while extremely valuable to the company and its employees in the long-term future—will almost certainly elicit a lot of initial unhappiness, anxiety, uncertainty, and push-back from both customers and employees of the organization—especially if the key components of the change initiative are communicated carelessly.
Think about the communications problems you face as the COO—right now, over the next six months, and for up to a year after the change is implemented. What will you have to do to ensure that your message is well-received and clearly understood by both external and internal customers (employees)? What media will you choose to communicate through over the next several months?
After considering this problem at some length, please draft an email to your chief executive officer (CEO) in which you sketch out the plan and describe your communications strategy.
Your well-written paper must adhere to the following parameters:
3 pages in length, not including the title and reference pages. Both your analysis and draft email to the CEO must be included.
2-3 references cited in the assignment. Remember, you must support your thinking/opinions and prior knowledge with references; all facts must be supported; in-text references used throughout the assignment must be included in an APA-formatted reference list.