What is the relationship between yield management and market segmentation?

Need the following. Discussion questions should have atleast 2 references each and in total 10 references in each chapter. Need to make sure to provide intext citations as well.

 

Chapter 6:

1. an overview of the chapter in half page.

2. answer to these below questions in half page each

  • Identify and discuss five or six standards that could be established; include how variance from such standards could be measured.
  • From the perspective of a hotel’s general manager, evaluate techniques that can be used to control the cost of purchasing.
  • Identify a selection of hotels in your area, and categorize at what stage they are in as it relates to the hotel life cycle, and the impact this has on refurbishment.

 

Chapter 6:

1. an overview of the chapter in half page.

2. answer to these below questions in half page each

  •  A.  In considering a number of hotel internet sites, how they influence you as a manager, and your decisions?
  • B . What is the relationship between yield management and market segmentation?
  • C. Imagine you are the hotel manager in a very competitive market, you note that the average room rate for hotels in your area are declining, what action could you take?
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