What is the difference between an Internet and an Intranet? (Be sure to use buzz words and chapter vocabulary in your response.)

QUESTION 1

The term “research” means “to search again.” True False 10 points Save Answer QUESTION 2

Keeping customers is less important that getting customers. True False 10 points Save Answer QUESTION 3

Research that tries to verify a theory or to learn more about a marketing concept but which is not intended to solve a particular marketing problem is the essence of: performance-monitoring research. basic research. total quality management. the scientific method. 10 points Save Answer QUESTION 4

Which aspect of the marketing mix is represented by the value that a consumer places on a good when the consumer purchases that good? Product Place Price Promotion 10 points Save Answer QUESTION 5

Briefly discuss the difference between basic and applied marketing research. In your discussion, be sure to define each type of marketing research (basic and applied). Give an example of when a company may want to use basic research and an example of when a company may want to use applied research. (You may use a specific example from the textbook, or your own example.)

Path: p Words:0 10 points Save Answer QUESTION 6

All information is valuable to a marketing manager. True False 10 points Save Answer QUESTION 7

Computer databases provide an efficient way to find published information. True False 10 points Save Answer QUESTION 8

Which of the following is an important characteristic that is used to evaluate the value of information? Timeliness Relevance Completeness All of the above 10 points Save Answer QUESTION 9

A body of facts in a format suitable for decisions making is known as: information. the Internet. a database. data. 10 points Save Answer QUESTION 10

What is the difference between an Internet and an Intranet? (Be sure to use buzz words and chapter vocabulary in your response.)

Path: p Words:0 10 points Save Answer QUESTION 11

“Overtime Question” (aka Extra Credit): During our first class session we engaged in an ‘ice-breaker activity’ where students built rapport with one another and met each other.

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