Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride’s customer base.
Create a 5- to 7- slide Microsoft® PowerPoint® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.
- What is the current approach McBride is marketing?
- What target market does that approach reach?
- How could McBride use the internet to improve its reach to a broader market?
- Why would that approach appeal to your new market?
- What costs would be reduce from their current budget and transferred to the new internet budget?