What is the current approach McBride is marketing?

Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride’s customer base.

Create a 5- to 7- slide Microsoft® PowerPoint® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.

  • What is the current approach McBride is marketing?
  • What target market does that approach reach?
  • How could McBride use the internet to improve its reach to a broader market?
  • Why would that approach appeal to your new market?
  • What costs would be reduce from their current budget and transferred to the new internet budget?
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