What is Kraft Foods Inc.’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?

Please read the case study: – Kraft Foods, Inc.: Will the Spinoff of its North American Grocery Business Lead to Increased Shareholder Wealth? (Case 21) and solve the questions from this strategic scenario:

You have been hired by Kraft Foods as a consultant to analyze the current strategic position of the operation. Your contract stipulates that you must provide appropriate recommendations that pertain to the marketplace growth, operations, and decisive strategy against imports. Your firm has been empowered to furnish critical information and data to the corporate decision process.

The following questions need to be addressed as a result of your study:

  1. What is Kraft Foods Inc.’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?
  2. What is your assessment of the long-term attractiveness and competitive strength of the industries represented in Kraft Foods’ business portfolio?
  3. What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods’ business units look like?
  4. Does Kraft Foods’ portfolio exhibit good strategic fit? What value-chain match-ups do you see?
  5. What is your overall evaluation of Kraft Foods’ corporate strategy and planned restructuring in 2012? What evidence and/or reasons support a conclusion that Kraft Foods’ shareholders will or will not benefit from the spinoff of the company’s North American grocery business?
  6. What actions do you recommend that Kraft Foods management take to improve the company’s performance and boost shareholder value after the spinoff of its North American grocery business?

This assignment is due at the end of Week 6.

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