What does proactive planning mean? What feedback mechanism should public relations develop in this situation?

Complete the simulation.

 

Write a 1,050- to 1,400-word summary answering the following questions:

 

  • What does proactive planning mean?
  • What feedback mechanism should public relations develop in this situation?
  • What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
  • When is a proactive crisis management plan needed? And why?
  • When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?
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