Complete the simulation.
Write a 1,050- to 1,400-word summary answering the following questions:
- What does proactive planning mean?
- What feedback mechanism should public relations develop in this situation?
- What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
- When is a proactive crisis management plan needed? And why?
- When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?