What cultural challenges are posed by Disney’s expansion into Asia?

Please read the case study and answer the questions:

Beyond Tokoy: Disney’s Expansion in Asia
1. What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe?
2. How do cultural variables influence the location choice of theme parks around the world?
3. What location would you recommend for Disney’s next theme park in Aisa? Why?

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