What could be a 60%/40% online/offline launch campaign strategy for the brand taking into account the specificities of selective distribution?

Question 1
What could be the situation analysis (implying Key Success Factors) and the SWOT analysis
(implying capabilities)?
Question 2
What could be a 60%/40% online/offline launch campaign strategy for the brand taking into
account the specificities of selective distribution?
Question 3
What are the online and offline levers that could be used in line with brand DNA?
Question 4
What could be the implementation plan (objectives, actions, planning and budget)?
Question 5
What could be the risks (and their mitigation actions) and implementation success control
indicators (KPIs)?
Question 6
You are acting as an agency. What are the key points of your proposal and what is your
competitive advantage?

Please find attached the PPT with the case study, and all the informations needed
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Added on 21.11.2015 14:46
Please find attached the case.

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