What can a company in each of these industries do to make its services more tangible to customers?

Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?

Topic 2:

 

A soda company wants to market their product in several lesser developed countries in Africa. What ethical considerations do you think they need to address and why?
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