What are the consumption habits of pizza and smoothie by PP and the competition? Develop demographic and life style profiles of the customers of PP and the competition.

Popular Pizza

Read case III-2, Popular Pizzas, on page 471 of your text. Respond to the research objectives on page 472 of your text. 

What are the consumption habits of pizza and smoothie by PP and the competition?
Develop demographic and life style profiles of the customers of PP and the competition.
Identify relevant strategies for the growth of Popular Pizza based on this research.

This paper should be between 6-8 pages. This paper should be treated as a case study analysis that incorporates these questions into the overall analysis. 

The format of a case study analysis is:

Briefly provide a summary of the case.
State the fundamental problem of this case (different from the symptoms)
State two to three of the viable alternatives to resolve the fundamental problem of this case. Include the pros and cons of each.
State and justify your recommended solution to this case.

This assignment is worth 8 points of the total course grade.
This assignment aligns with the following weekly outcomes: 3.
This assignment aligns with the following course outcomes: 4.

Grading Criteria

Content Criteria Total: 4.5

Provides a summary of the case.

Define the fundamental problem (different from the symptoms)

Provides two to three viable alternatives to resolve the problem along with pros and cons.

Recommend and justify a solution.

Writing and Organization CriteriaTotal: 1.75

Writing style is clear and concise.

Tone is academic and appropriate for the content and assignment.

Thesis statement is clearly articulated.

Structure is logical, including an introduction, body, and conclusion.

Flow is maintained by effective transitions.

Rules of grammar, punctuation, and spelling are followed.

Adherence to APA formatting requirements is evident.

Research Criteria Total: 1.75

Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged.

Sources inform analysis, evaluation, problem-solving and decision-making.

Includes required number of professional/scholarly sources.

Addresses ethical considerations in research when appropriate.

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