What are the advantages and disadvantages in terms of marketing?

Your goal in this assignment is to study Gap’s strategy in deflecting criticism of working conditions. Wal-Mart suffered in the 1990s when its celebrity endorser, Kathie Lee Gifford, received criticism over working conditions in the foreign plants making her clothing line. Study Gap’s strategy, its reporting, and its policies regarding social responsibility. What are the advantages and disadvantages in terms of marketing? Would you recommend such a strategy for Wal-Mart? Why or why not?

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