Your goal in this assignment is to study GapÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s strategy in deflecting criticism of working conditions. Wal-Mart suffered in the 1990s when its celebrity endorser, Kathie Lee Gifford, received criticism over working conditions in the foreign plants making her clothing line. Study GapÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s strategy, its reporting, and its policies regarding social responsibility. What are the advantages and disadvantages in terms of marketing? Would you recommend such a strategy for Wal-Mart? Why or why not?