Visit some professional networking sites and read professional profiles. Write about the profiles that you found to be “excellent”. What made them “good” to you? What can you learn from the articles and profiles to help inform the creation of your on-line profile?

Read:

We Googled You

https://hbr.org/2007/06/we-googled-you-2

Reinventing Your Personal Brand

https://hbr.org/2011/03/reinventing-your-personal-brand

How to Use Linked In to Get Promoted

http://www.forbes.com/sites/williamarruda/2016/09/20/how-to-use-linkedin-to-get-promoted/#1c32b7f1230e

Managing Yourself

https://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy

Media Skills: Social Networking

Business networking websites such as www.linkedin.comwww.ryze.com, and www.spoke.com have become popular places for professionals to make connections that would be difficult or impossible to make without the internet. An important aspect of business networking is being able to provide a clear description of your professional background and interests. For example, a manufacturing consultant can list the industries in which she has experience, the types of projects she has worked on, and the nature of work she’d like to pursue in the future (such as a full-time position for a company or additional independent projects.

Your Task:

1. Visit some professional networking sites and read professional profiles. Write about the profiles that you found to be “excellent”. What made them “good” to you? What can you learn from the articles and profiles to help inform the creation of your on-line profile? How do you think your on-line profile can benefit you in the future? (about 400 words)

2. Create your own professional profile (You can do this as a word document. It is NOT for submission to a public website). Write a brief statement to introduce yourself, including your educational background, your job history, and the types of connections you’d like to make. You can write your profile in the present – that is, as a student in the Laurentian BBA program OR you can “fast forward” to your graduation and list your degree, the business specialty you plan to pursue, and any relevant experience. If you have business experience already, you can use that experience instead. Make sure your statement is clear, concise, and compelling.

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