Using k-means clustering on all seven variables, experiment with different values of k. Recommend a value of k and describe these k clusters according to their “average” characteristics.

Case Problem: Know Thy Customer Know Thy Customer (KTC) is a financial consulting company that provides personalized financial advice to its clients. As a basis for developing this tailored advising, KTC would like to segment its customers into several representative groups based on key characteristics. Peyton Avery, the director of KTC’s fledging analytics division, plans […]