SWOT Analysis – To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction. Complete a full SWOT Analysis for the textbook Case – “Apple’s Winning Marketing Strategy” and use it to analyze and determine 3 Competitive Advantages that Apple could build upon.
The document should be in APA format, including properly formatted title page, and reference page.
A minimum of 3 external sources beyond the textbook are required.
SWOT Analysis Rubric
Read chapter 4 and use the SWOT Analysis reference from page 551 and 552 Letter F to complete this SWOT Analysis