Strategic Plan, Part I: Conceptualizing a Business

Business Plan for: Levis Strauss & Co.

Strategic Plan, Part I: Conceptualizing a Business

Using the template provided (Template is attached)

write a 1,200-word paper in which you explain the importance of your selected business%uFFFDs vision, mission, and values in determining your strategic direction. Include the following:

%uFFFDDefine your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

%uFFFDCreate a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

%uFFFDDefine your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
%uFFFDAnalyze how the vision, mission, and values guide the organization%uFFFDs strategic direction.

%uFFFDEvaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

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