Select a global brand that has localized country websites (Use KFC in this case) Visit 4 websites of different countries of your brand Observe and compare—What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?

Individually, select a global brand that has localized country websites (Use KFC in this case) Visit 4 websites of different countries of your brand Observe and compare—What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized? Explain why the brand has to […]