Research via web based searches, critically analyse the internationalisation strategy that IKEA have used/are using.

Resit Coursework Brief

Using the IKEA case study provided and current up to date information which you

can research via web based searches, critically analyse the internationalisation

strategy that IKEA have used/are using. This should include your analysis of

whether the strategy has been successful or not and recommendations for the

company based on the analysis conducted.

You can choose a selection of topics from the lecture series, however, the main

focus should be on IKEA’s internationalisation process.

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