Resit Coursework Brief
Using the IKEA case study provided and current up to date information which you
can research via web based searches, critically analyse the internationalisation
strategy that IKEA have used/are using. This should include your analysis of
whether the strategy has been successful or not and recommendations for the
company based on the analysis conducted.
You can choose a selection of topics from the lecture series, however, the main
focus should be on IKEA’s internationalisation process.