Read pages (will be sent in email). The case of Alexander highlights the strategic issue of gaining market share by measuring customer loyalty

Read pages (will be sent in email). The case of Alexander highlights the strategic issue of gaining market share by measuring customer loyalty. While his numbers are increasing, Alexander’s market share is declining. The Net Promoter Score (NPS) is a tool to obtain data that can be used to increase customer retention.

Answer four of the five questions in attached article. Should be in three paragraphs. Three citations (one is included in email). No paper format needed.

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