Provide an example of a company that you feel has used well-integrated marketing communications tools. Discuss why you feel the company has done a good job with their IMC efforts.

Discussion #1 Companies use the marketing communications mix differently, depending upon the intended target audience. As you learned, having a well-coordinated integrated marketing communications strategy is important in order to deliver a clear and compelling message to customers. For your discussion, provide an example of a company that you feel has used well-integrated marketing communications […]