Promotional Strategy Presentation

Prepare a 20- to 25-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.


Include the following in the PowerPointpresentation:


  • Explain your promotional strategy for your product or service.
  • Include how you will use at least four of the following elements:
    • Advertising
    • Public relations
    • Digital marketing, including social media
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
    • Direct Sales
  • Develop an initial sales revenue forecast and marketing budget for your plan.
  • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
  • Provide justification for your choices.
  • Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines

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