Present your evaluation of each technique’s strategic contribution to the e-business’s market leadership (3–4 slides).

Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following:

  1. The proposal should begin with a brief explanation of each separate technique (1–2 slides).
  2. Present your evaluation of each technique’s strategic contribution to the e-business’s market leadership (3–4 slides). The specific techniques that you should evaluate in your plan include the following:
    • personalized customer interaction
    • customer relationship management (CRM)
    • customer experience management (CEM)
    • interactive relationship marketing
    • mass customization
    • customerization
  3. Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives (4–5 slides).

Use the presentation notes section to describe concept applications in detail.

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