Marketing to influence external customers such as buyers is well established. How can internal customers be influenced? In particular, how can internal customers such as supervisors and co-workers be influenced?

Customers include both internal and external customers. External customers purchase products and services, while customers such as suppliers, depend on timely payments. Internal customers include supervisors, team members, and those in other departments who depend on work products. Marketing to influence external customers such as buyers is well established.  How can internal customers be influenced? […]