Due Week 4 and worth 250 points
You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higher-range-priced product categories with the primary focus on the lower-end. The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities. You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macy’s and Nordstrom.