Marketing Research

MARKETING RESEARCH 200
INDIVIDUAL ASSIGNMENT

PLEASE USE THIS SHEET AS YOUR PERSONAL CHECKLIST TO ENSURE THAT YOU COMPLY WITH EACH OF THE FOLLOWING REQUIREMENTS.

Instructions

Please refer to the attached cover sheet for the assignment questions.
 Answer all the questions stated.
 List all references used using the Chicago Referencing method. References are not included in the recommended word counts.
 Please start each question on a new page.
 Please do not attached special binding, plastic files or other forms of “packaging” which may add clutter to the assignment.
 Use A4 size paper and type only on one side.
 Secure the pages by attaching a staple on the upper-left-hand corner.

Assessment Criteria

A good report will:
 Explain and evaluate key concepts and debates.
 Present a relevant and well-structured argument.
 Include specific examples to illustrate your point.
 Be simply, accurately and clearly written.
 Provide evidence of wide reading from a variety of sources (recommended 5 journal references per question).
 Conform to norms of scholarly and professional presentation (e.g., Chicago referencing, use of clear headings and sub-headings, tone of language used, etc).

MARKETING RESEARCH 200
Individual Assignment
Cover Sheet

Name of Student Surname/Family Name:

Given Names:

Student Number

Centre/Location
or Tutorial

Please attach this form as the cover sheet for your assignment during submission. The dateline is on or before the date stated in your course outline. Please answer all questions.

Assignment Question Marks

1. In what ways can marketing research influence the development and implementation of marketing strategy? Does that mean that organizations that conduct market research will perform better than organization that does not? Please provide adequate references and examples for each of the points in your discussion.

(Recommended approx. 1000 –1200 words) 100 marks

2. What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about? How might researchers overcome the difficulties of collecting these types of sensitive data? Please provide examples and adequate references for each of the points in your discussion.

(Recommended approx. 1000 –1200 words) 100 marks

Total Marks (200 marks)

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: