market research

Write an essay to answer a question on:
“People think that we do not need market research”. What argument would you make to prove that there is a need for market research? . Support your answer with statements from marketing gurus, CEOs and some examples of what is to be commonly found in the marketplace today. For more requirements, please refer to the exam guide provided.

“Principles and practice of marketing” , 5th edition by David Jobber, published by McGraw Hill, c2010

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