Make arguments for example (what if?)

This is lead discussion Kraft Foods company case, I want this case for lead discussion in the class, I have to ask questions to the other team, Please read chapter 3 for the instruction for the lead discussion and make sure to include:
1- Arguments about the numbers in the case for example about the market share or about marketing budge (please read chapter 3 for more details)
2- SWOT analysis
3- Make arguments for example (what if?)
4- Move from the known to the unknown and make open questions about it

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