“VISA Interactive Exercise and Positioning and Information Technology” Please respond to the following:
- From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.Go to Visa’s Virtual Advisor Website, located here. Complete the interaction “VISA – Identifying your Target Audience”.
- Justify the different positioning strategies presented in Chapter 7 of your textbook. Provide one (1) example of at least one (1) positioning strategy for the products of the company that you chose.