Instruction for the lead discussion.

This is lead discussion Dr Pepper 7Up lead discussion case, I want this case for lead discussion in the class, I have to ask questions to the other team, Please read chapter 3 for the instruction for the lead discussion and make sure to include: 1- Arguments about the numbers in the case for example about the market share or about marketing budge (please read chapter 3 for more details) 2- SWOT analysis 3- Make arguments for example (what if?) 4- Move from the known to the unknown and make open questions about it

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