Importance of tourism

CW 1: 100% weighting Learning Outcome: 1 ,2 and 3
Students will compare and contrast tourism policy and planning in two
destinations and create a portfolio of 4,000 words evidencing the different
approaches and opportunities for dissemination of best practice between
two destinations
Formative Assessment: Students will make their draft portfolios
available to the module leader who will provide regular feedback on the
progress and processes undertaken.

70 – 79 Demonstrates very good coherence of ideas and a very good knowledge and understanding of key concepts at an intermediate level. There is a good understanding of the subject matter and a fair degree of evidence of extensive wider reading some of which is from primary sources. There is a good level of critical analysis of issues and/or problems and the work shows some appreciation of competing perspectives. There is a very good appreciation of how knowledge is applied to real life contexts and a little understanding of where applied knowledge gaps exist. There is a very good ability to evaluate knowledge and to recognise the quality of third party evaluations. The work is communicated with some authority and referencing is accurate, apart from minor errors.
Let’s take each of the highlighted points in turn.
Key (planning) concepts Here is where you’ll bring in some definitions – sustainability, carrying capacity, corporate social responsibility, stakeholder theory, localism, planning goals, pollution, human rights, etc. This is not an exhaustive list but some examples. A little about the history of the phrase (and mind-set) Think Global Act Local in relation to the Brundtland report but please do not use web references! We want you to be reading texts but more of this below. Introduce the ‘Triple Bottom Line’. Some historical background may be relevant here but not too much.
Extensive wider reading What I am looking for here is wider reading about planning examples and comment from the texts but more the academic journals; planning and management of which there are dozens. Many are on-line but they will be accessed via UDo. As a rule of thumb, if you don’t need to access to a journal via UDo, it is probably not an academic journal. I have given several journals for you to read – please use them.
Critical analysis I have said this before, you can’t critically analyse a single author. What does Swarbrooke say about sustainability? How does that differ from Gunn’s view? How is theory interpreted within the case studies you read about in journal articles. Perhaps you are seeing the recurring theme here! The ‘triple bottom line’. Why do neither Hall nor Gunn mention this phrase although repeatedly refer to it?
Competing perspectives. It is likely you will find these in the tensions between the elements of triple bottom line! In the news there will be local disputes, as occurred in the village of Barwell, Leicestershire; a widespread phenomenon across the UK. Local councils agreed that planning consent should be given and the resultant fallout from that. (Some) local people oppose this (NIMBYs?) whilst the council feel it will bring economic growth. Local people say the green land the new houses will be built on is wrong. The council say the community desperately wants better services – this investment will fund them.
Real life contexts Look at almost any case study and identify the elements of sustainability. Look at the case study of Skyrail in Australia for instance. Look at the development of the Derby Arm. Look at HS2. Look at the Dome. Look at …… you don’t need to go far. Application of the theory into practice. What has been done, what should be done?
Quality of third party evaluations. Back to the academic journals here. Triangulation of the data. Would expect you to have been aware of this by now.
Some authority. This relates to your style and ability to reinforce your comment with academic referencing. That’s it! I am looking for you not to make statements that have no academic underpinning. We call it ‘under-girthing’ your comment. Please do not write something that prompts the reader to ask ‘who says?’
So now you must go back to the learning outcomes and ask if you have considered the trends. Where is planning going? Will there be less consultation with stakeholders or more? Think back to the Planning Officer’s visit? How widespread is that viewpoint outside the National Park. Remember we are to take a global approach but to what extent is in step with global consensus. Is there any global consensus? Probably the most challenging area is predicting growth trends but at least say how difficult this is to predict and why.
It is suggested you perhaps choose a case study to compare and contrast for this assessment and refer the decisions already made in the process, back to the literature (that is to say the theory that can be identified). For instance, if you find the developers have engaged with the local community, link that back to stakeholder theory. During the lectures, several journal articles about scenario planning, carrying capacities and de-marketing will be discussed. Perhaps you can find some reference to these issues within the case study.

In preparing your portfolio you may wish to include a formal report:

You may wish to add personal reflections from key informants in the form of a weblog or dialogue.

It would be advantageous to include policy references as hyperlinked internet resources. There is no need to append an entire website or contents to your portfolio but refer to the key planning legislation and policy documents to demonstrate your understanding and application of policy to the portfolio. These should be referenced using the Harvard format.

Formative Assessment: Students will make their draft portfolios available to the module leader who will provide regular feedback on the progress and processes undertaken.

Higher grades will be awarded as follows:
• evidence of wider research rather than just the content of the class discussion
by seeking influences of other industries and factors;
• higher level of critical analysis and debate, (contrasting the views of different authors)
• accurate grammar, spelling and appropriate structure;
• links to theoretical frameworks that are properly cited and referenced;
• application of theory to practice and provision of examples/ best practice models;
• use of contemporary sources to justify recommendations and conclusions

NOTICE: i have already done the proposal and this is the proposal.
To achieve future sustainability in the tourism industry, it is highly necessary that effective and efficient policies and planning be realized today. The planners and policy makers must be sensitive to identify the emerging trends in tourism and facilitate and maintain orderly growth and quality that updates the expectations of tourists and visitors. Tourism policies include progressive course of actions, guidelines, directives, principles, and procedures set in ethically that is issues-focused and best represents the intent of a country to effectively meet its planning, development, product, service, marketing, and sustainability goals and objectives for the future growth of tourism (Swarbrook & Horner, 2012).
In Dubai, international tourism has been adopted by the Dubai authorities as a core element of economic diversification programme. Tourism is overseen by the former crown prince who is also in charge of the Department of Tourism and Commerce Marketing. The department has a vision, and is already realizing it, of making Dubai the leading tourism destination and commercial hub over the world. The department’s mission involves tourism sustainability and economic growth, industry partnerships, innovation in promotion, unique experiences for visitors by ensuring quality service and value of money. The department oversees planning, supervision and development in the emirate. To underline the importance of tourism, the chairman of the Department is his Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai. Dubai constantly markets itself and plans ahead such that tourists will get even more than their expectation with the government giving full support to the tourism industry (Swarbrook& Horner, 2012).
On the other hand, Paris is also one of the most attractive tourist destinations in the world. However it is not as appealing as Dubai as Dubai has taken the world by storm. This owes to the planning and policies that govern the management of tourism in the two nations. In Paris the tourism industry is not taken as serious as it in Dubai with the government letting the department of tourism to run in isolation as opposed to Dubai where the government is fully involved and controls and funds every plan and policy in the department. In addition, Paris does not open its tourist destinations all through. For instance on Sundays, it is hard to trace an open popular tourist spot unlike in Dubai where every day is a business day. The language, French, which Paris has so much held to also does not attract much of tourism and language serves a barrier to communication which is paramount for tourism unlike in Dubai where a much universal English language is spoken. Also in Dubai, security is no much ado unlike din Paris where there are many pickpockets especially in the high seasons (Swarbrook & Horner, 2012).

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