Prepare and submit through Turnitin by clicking View/Complete below a 10 – 12 page comprehensive and integrated marketing strategy for your product or service.
As well as prepare a script through Turnitin for a 30 second creative promotional message for your product or service directed toward your target market similar to a TV or radio advertisement.Prepare a 30 second creative promotional message that: Create a one slide PowerPoint and record the audio of your promotional message into the slide
- Immediately and innovatively capture the attention of your targeted market.
- Describe the need the product or service fulfills.
- Differentiate your product or service from current and/or anticipated competition.
- Tell your target market what you want them to do using action-oriented words.
The app that I had created is called AutoResponder which is an app that will help drivers send out autoresponses to help them not get distracted while driving. I have attached the two Rubrics, for these two assignments.
You will need to use crediable sources including the book- Kotler, P., & Armstrong, G. (2013). Principles of Marketing (15th ed.). Boston, MA: Pearson