My part is only the introduction
and this answer this question:
Any issues or opportunities your organization faces that affect its competitiveness and long-term profitability with regards to your product: This may include but is not limited to the following elements:
- Price elasticity of demand
- Technological innovation
- The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity
- Cost structure
Product M The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market. MacDonalds (Big Mac) vs. Burger King Whopper.