Imagine your team is part of a strategic planning group at a large corporation that is considering developing a new proposed product.

My part is only the introduction

and this answer this question:


Any issues or opportunities your organization faces that affect its competitiveness and long-term profitability with regards to your product: This may include but is not limited to the following elements:

  • Price elasticity of demand
  • Technological innovation
  • The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity
  • Cost structure


Product M The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market. MacDonalds (Big Mac) vs. Burger King Whopper.


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