Identify the main Opportunities and Threats that arise from the analysis.

It requires to collect material on an Industry and its key players, which you must select from the list below. You should NOT overdo the collection phase as your focus should be on the analysis rather than on purely data collection.

NOTE: All sources must be properly referenced.

Choose from one of the following Industries:

• Hotels

TASKS:

1. Using the PESTLE Analysis, discuss the key issues in the business environment for the Industry of your choice.
a. Identify the main Opportunities and Threats that arise from the analysis.

2. Using Porter’s Five Forces Model analyse the competitive environment for the Industry and explain how these forces might be expected to drive the Industry’s profitability.

ASSESSMENT CRITERIA:
Your overall answer should be in a concise and structured format and needs to be clearly evaluated throughout. It should NOT exceed 2500 words (+ appendices)

Key skills include:
– An ability to gather information and assess relevant information.
– Synthesis of information to identify key issues.
– Analytical and critical judgement.
– Formulation and conclusions.
– Concise and clear writing style

Other guidelines will be uploaded once this order is confirmed

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