Identify opportunities (either product or service) that could improve the customer experience.

Select an industry, such as the gambling industry, to complete a SWOT analysis.

Access the profile overview for the selected industry:

  1. In the University Library, click Company Directory and Financials.
  2. Click Hoover’s First Research.
  3. Click Continue.
  4. Click Submit.
  5. Type gambling (or your selected industry) in the search box, and click to continue.
  6. Gambling (or the selected industry of choice) should be first in the list.

Read the industry profile overview, including the website links, on the page.

Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand how a competitor is positioned in the environment by assessing its strengths, weaknesses, opportunities, and threats. An understanding of a competitor’s position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

Use information in the industry profile overview and other scholarly sources as needed. The SWOT analysis should include each of the following:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Write a 1,050- to 1,400-word paper, including the following attributes:

  • SWOT analysis, including a SWOT chart
    • Identify opportunities (either product or service) that could improve the customer experience.
  • Strategy evaluation
    • Define strategic tasks.
    • Assess the industry’s capabilities.
    • Identify the barriers to strategy implementation.
  • A response to the following:
    • Based on the SWOT analysis and strategy evaluation, what are some creative actions the industry can pursue to include innovation as a component of their strategy?
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