Identify external environmental forces in the remote environment that are likely to impact the industry within the next three years.

The complete instructions for the Capstone Project can be found in Week Six of your online course or in the “Components of Course Evaluation” section of this guide.

 

Focus of the Capstone Project Paper:

You work for a consulting company that has been hired by a wealthy investor who is interested in buying a new business. This investor has asked your company to provide an analysis on the industry of this new business venture, along with recommendations for companies operating within the industry.

 

Select one industry (and at least two companies operating within that industry) for analysis. Address the following elements:

 

  • Identify external environmental forces in the remote environment that are likely to impact the industry within the next three years.
  • How will these changes likely impact the companies you have chosen for analysis?
  • Analyze the chosen industry using one of the models presented in the following articles: “A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with Special Reference to Competitive Advantage in the Context of a Dynamic and Competitive Environment” and “Business Model Innovation in Corporate Competitive Strategy.”
  • Make at least two strategic choice recommendations for companies to successfully deal with the forces operating within the industry at the present time and in the near future.

 

Writing the Capstone Project Paper

The Paper

 

  • Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved style guide. Papers less than eight pages in length and more than ten pages in length will have two (2) points deducted from the final score for each page under or each page over, exclusive of appendices, references, exhibits, etc.
  • Must include a cover page that includes:
    • Name of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must include an introductory paragraph with a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must conclude with a restatement of the thesis and a conclusion paragraph.
  • Must use APA style as outlined in the approved style guide to document all sources.

 

Must include, on the final page, a reference list that is completed according to APA style as outlined in the approved style guide.

 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

Reference:

 

Pearce, J.A. & Robinson, R.B. (2011). Strategic management: Formulation, implementation and control (12th ed.). New York: McGraw-Hill.

 

 

 

Grading Rubric

 

Total Possible Score: 20.00

 

Identifies External Environmental Forces in the Remote Environment That are Likely to Impact the Industry Within the Next Three Years.

 

Total: 4.00

 

Distinguished – Clearly identifies external environmental forces in the remote environment that are likely to impact the industry within the next three years fully analyzing each force.

 

Proficient – Identifies external environmental forces in the remote environment that are likely to impact the industry within the next three year and analyzing each force.

 

Basic – Vaguely identifies external environmental forces in the remote environment that are likely to impact the industry within the next three years and provides minimal analysis of each force.

 

Below Expectations – Attempts to identify external environmental forces in the remote environment that are likely to impact the industry within the next three years but provides no analysis of each source.

 

Non-Performance – The identification external environmental forces in the remote environment that are likely to impact the industry within the next three years and analysis of each is either nonexistent or lacks the components described in the assignment instructions.

 

 

 

Analyzes The Changes To The External Environment And Describe The Impact On The Companies You Have Chosen For Analysis

 

Total: 4.00

 

Distinguished – Thoroughly analyzes how the changes to external environments impact the chosen companies focusing on some specific examples. Completely describes the impact in regards to the select companies.

 

Proficient – Analyzes of the impact of external environment changes is provided but a bit further elaboration on examples was needed. Describes the impact in regards to the select companies.

 

Basic – Partially analyzes of the external environment changes is provided but much needed elaboration on the impact of these changes is lacking and relevant examples were not fully discussed. Partially describes the impact in regards to the select companies.

 

Below Expectations – Attempts to analyze the impacts of external environment change is attempted but not completed and examples were not provided.  Attempts to describe the impact in regards to the select companies, however significant details are missing.

 

Non-Performance – Analysis of impacts of changes of external environment and  description of impact on companies is either nonexistent or lacks the components described in the assignment instructions.

 

 

 

Analyze The Chosen Industry Using One Of The Models –Presented In The Nike And Business Model Innovation Article

 

Total: 4.00

 

Distinguished – Thoroughly analyzes the chosen industry using one of the models presented in the Nike article and Business Model Innovation articles. Completes info from both articles finding common patterns.

 

Proficient – Analyzes the chosen industry using one of the models in the Nike and Business Model Innovation article. Completes a partial synthesis of info from both articles finding common patterns.

 

Basic – Analyzes the chosen industry using one of the models in the Nike and Business Model Innovation article. Completes only a brief synthesis of info from both articles finding common patterns. Relevant details are missing.

 

Below Expectations – Attempts to  analyze the chosen industry using one of the models in the Nike and Business Model Innovation article. Completes no synthesis of info from both articles finding common patterns. however significant details are missing.

 

Non-Performance – Analysis of the chosen industry using the models presented in the Nike and Business Model Innovation article and synthesis of either nonexistent or lacks the components described in the assignment instructions.

 

 

 

Make At Least Two Strategic Recommendations For Companies To Successfully Deal With The Forces Operating Within The Industry At The Present Time And At The Near Future

 

Total: 4.00

 

Distinguished – Thoroughly evaluates key forces operating within the chosen industry reflecting on past, present, and future. Makes at least two detailed strategic recommendation and justification for chosen choices.

 

Proficient – Evaluates key forces operating within the chosen industry reflecting on past, present, and future. Makes at least two strategic recommendation and justification for chosen choices.

 

Basic – Partially evaluates key forces operating within the chosen industry reflecting on past, present, and future. Makes a very brief strategic recommendation and justification for chosen choices.

 

Below Expectations – Attempts to evaluate key forces operating within the chosen industry reflecting on past, present, and future. Does not make strategic recommendation and justification for chosen choices.

 

Non-Performance – The evaluation of forces operating within the chosen industry and explanation of justification is either nonexistent or lacks the components described in the assignment instructions.

 

 

 

Integrative Learning: Transfer

 

Total: 1.20

 

Distinguished – Adapts and employs skills, abilities, theories, and/or methodologies gained in one situation to new situations. Solves difficult problems and/or explores complex issues in original ways.

 

Proficient – Utilizes skills, abilities, theories, or methodologies gained in one situation to new situations, contributing to an understanding of problems or issues.

 

Basic – Minimally utilizes skills, abilities, theories, or methodologies gained in one situation to a new situation.

 

Below Expectations – Attempts to utilize skills, abilities, theories, or methodologies gained in one situation in a new situation; however, the attempts are ineffective.

 

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

 

Critical Thinking: Explanation of Issues

 

Total: 1.20

 

Distinguished – Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

 

Proficient – Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

 

Basic – Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

 

Below Expectations – Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

 

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

 

Written Communication: Control of Syntax and Mechanics

 

Total: 0.40

 

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

 

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

 

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

 

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

 

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

 

Written Communication: APA Formatting

 

Total: 0.40

 

Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

 

Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

 

Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

 

Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

 

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

 

Written Communication: Page Requirement

 

Total: 0.40

 

Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.

 

Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages.

 

Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

 

Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.

 

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

 

Written Communication: Resource Requirement

 

Total: 0.40

 

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

 

Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

 

Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

 

Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

 

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

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