Identify and prepare a written critique of arrange of features relating to an organisation’s social media presence and strategy.

The purpose of this task is to encourage students to identify and prepare a written critique of arrange of features relating to an organisation’s social media presence and strategy.

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Assignment 1

Task

ResearchReport

Purpose

Thepurposeof thistask is toencouragestudentstoidentifyandprepareawrittencritiqueof arrangeof features relatingto anorganisation’ssocialmediapresenceandstrategy.

LearningOutcomes

Thefollowinglearningoutcomesarereinforcedin thecompletionof thistask:K1,K2,K4,S1,A1andA2.

Requirements

Studentsarerequiredtopreparearesearchreportof approximately2500words.Studentsarerequiredto selectfrom alistof organisationsandprepareananalysisoftheorganisation’ssocialmediapresenceand

strategy.

Studentsshouldreportan analysisandevaluationof thefollowingaspectsinrelationtotheirselected organisation:

· Socialmediapresence

· Socialmediaaudience

· Socialmediamarketing

· ethics,privacyandsecurity

· Socialmediatechnologies

Selectone(1)from thefollowinglist of organisations:

· Zappos

· GeneralElectric

· Woolworths

· SAP

· Deloitte

· CBA(CommonWealthBankof Australia)

· Allianz(insurance)

· MonashUniversity

Academic Presentation:

Reportsshouldbe presentedas abusinessstylereport,includingtitlepage,executivesummary,tableof contents,introduction,bodyencompassinganalysisanddiscussion,conclusion,andreferencesinaccordance with:

· GeneralGuideto Referencing:http://federation.edu.au/ General-Guide-to-Referencing-2014.pdf

· GeneralGuidetoWritingand StudySkills:

data/assets/pdf_file/0015/164121/FedUni-

http://federation.edu.au/ Skills.pdf

data/assets/pdf_file/0018/190044/2014-General-Guide-to-Writing-and-Study-

Submission:

Thistaskwillbemarkedbythecourselecturerand/ortutors.Studentswillberequiredto submittheirwritten reportviaMoodle.

PleaserefertotheCourseDescriptionfor informationregardinglateassignments,extensions,special consideration,andplagiarism.CompulsoryTurnitinsubmissionforAssignment1.Areminderall academicregulationscanbeaccessedviatheuniversity’swebsite,

see:http://federation.edu.au/staff/governance/legal/feduni-legislation

FeedbackandMarks:

FeedbackandmarkswillbeprovidedinMoodle.MarkswillalsobeavailableinFDLMarks.

AssessmentCriteria&Feedback

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: