Part Two (28 Marks):
Please read the mini-case: Puma carefully. All of the questions in this part related to this case study in the Link Attached Below.
Make Sure to Answer All of the Questions Below in Chronological Order, and be very Specific and Detailed and Make sure you revise the work and ensure that it is of top Quality Standard, since i have less than 12hours to submit the work, and will keep requesting revision if the Work is not of top Quality.
1. Identify and formulate potential research problems for Puma. It must include following components:
a. Management Decision Problem (2 Marks)
b. Marketing Research Problem including
i. A broad statement(2 marks)
ii. Component questions(4 Marks)
iii. Decision outcomes (1 mark)
c. What research approaches should Puma adopt and why? (5 Marks)
2. Puma would like to conduct periodic research to keep at the forefront of what its market desires in the product. If you are required to develop a research proposal for this, briefly describe what should be included in the proposal (9 Marks) and critically evaluate the role of such a research proposal (5 Marks).
In addition, Answer the Following 12 Multiple Choice Questions i will attach shortly Correctly and attach the Results along with each Question Number. Thank You