Identify and describe the brand. Give a brief description of their previous image as a brand.

Due Week 6 and worth 100 points

Choose a brand who has recently Rebanded itself in the past through its Marketing.  This can include some of the following activites; updating their image, changing their logo, significantly expanding their product line, revamping their products.  Research the company and answer the following questions in a 2-3 page Journal Entry.

  1. Identify and describe the brand. Give a brief description of their previous image as a brand.
  2. Thoroughtly escribe the rebanding that the company went through. Provide examples.
  3. Identify the reason for the rebranding.
  4. Do you think the rebranding was successful. Explain why or why not.
  5. You will be graded on the content as well as your writing and mechanics which includes grammar, spelling, punctuation, etc.  Include an introduction and conclusion paragraph to pull your paper together.
  6. Include any refernces used including our text and any articles or websites used in your papre
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