Identify a company that currently has international/global operations and plans an expansion into a new country or a domestic company that intends to expand its operations abroad.

Assignment 2: Global Strategy Analysis—The Choice of Business

For this assignment, you will provide a description of the organization that will be used for your global strategy analysis. The definition of a business considers four dimensions: product (or service) function, technology employed, target market served, and geographic scope. Remember that the information collected and discussed here will be aligned with the contents of the Required Assignment due in Module 4, and in turn with your final ALAS project due in Module 7.

Complete the following, in a 3–4-page assignment:

  1. Identify a company that currently has international/global operations and plans an expansion into a new country or a domestic company that intends to expand its operations abroad.
  2. Explain the business, its mission, its vision, core beliefs and company culture.
  3. Provide a comprehensive business description, including its industry, industry and business life cycle stage, the type of organization, the needs to be satisfied with the expansion initiative, ownership, current location(s), size, products/services, the strategic advantage, and the legal structure.
  4. Provide the existing/proposed geographic scope of the business.

Your final report will be in a word document and be approximately 3-4 pages in length and utilize 1-3 professional sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar,  punctuation, and SPA format

Apply SPA standards to citation of sources. Use the following file naming convention: Last name First Initial_M2_A2.doc. For example, if your name is John Smith, your document will be named Smith J_M2_A2.doc.

Grading Criteria Proficient
Maximum Points
Explain the business, its mission, vision, core beliefs and company culture. Explanation of the business is clear, logical and complete. It provides specificity in terms of mission, vision, core believes and company culture.
8
Provide a comprehensive business description, including its industry, industry and business life cycle stage the type of organization, the needs to be satisfied with the expansion initiative, current location(s), size, products/services, the strategic advantage, and the legal structure. Business description is clear and complete. It includes details about the industry and type of organization. Specific needs to be satisfied are correctly identified and how the initiative will satisfy those needs is clear and appropriate. Location(s), size, and the list of products/services are succinctly presented. The strategic advantage and legal structure are correctly identified. Reliable resources are utilized in support.
16
Provide the geographic scope of the business. Geographic scope is clear and focused. It accurately states which parts of the business operations face broader global issues, and therefore need a globalized strategy to be developed in future steps. Scholarly resources are utilized in support.
8
Writing Standards
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
8
Total:
40
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